The art of story telling is not new to the people. We have heard and learnt lot of things in the form of stories, songs, poems, idioms, which have been passed down to us from our ancestors. Even before the digital revolution, people have communicated various things to other people for centuries and in the most effective forms like stories. If we look at the way things are happening on a broader scale, we are making the same mistakes which our ancestors had made but the forms may be different, the end result is the same.
The story telling has evolved in the recent decades with the modernization of technology and the ease of access to information. The best global speakers, authors, entrepreneurs, movie makers, marketers, etc., are great story tellers. When you can engage and capture the attention of your audience with your story, you can be a master story teller. As they say "People don't buy products, they buy stories. People don't buy what you say but they buy what you do." The best way to preach something is by following/doing it yourself.
If you want to lead a team, it is important to lead the way by example. The most successful businesses have great teams and most importantly the best leaders leading them. Each day is a new challenge and how a leader motivates his/her team to achieve the target is what makes a team successful. An individual can make a difference in other person's life just by sharing his/her story and can make a global impact by sharing the same story with the outside world in a powerful way!
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