How much of your time do you spend daily on any social media platforms? Today, social media platforms like youtube, facebook, instagram, whatsapp, twitter, linkedIn, etc. have become a part and parcel of our lives. Most of the information we consume will be through one of these mediums. The dependency should be limited to a large extent but in reality it is the other way around. We are finding new ways to become dependent on these platforms.
If you are seeking a new job, want to buy a product, travel somewhere, buy a vehicle, etc. which is your go to platform for checking reviews, ratings, product info and other details? It is a very good asset if you use it in the right way. It can end up becoming a liability if you are getting addicted to the content and/or all types of things attached to them. The biggest asset is when you use them to learn/grow in personal & professional life in a balanced way.
The modern day businesses depend heavily on digital marketing through social media platforms for reaching out to various demographics globally. The increased user base of social media platforms offers opportunities for businesses to engage them and educate their target audience about their products, brands and generate sales. The key to leveraging social media is to find an optimum way to get maximum results without burning out a lot of time & money. The research you do is the most essential factor for best results!
