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Writer's pictureGuruSharan, PathfinderNRI

ELEVATOR PITCH

Have you come across this term called "Elevator Pitch" ? When you are able to describe an idea, about a product or company which can explain the main concept to a listener in a short span of an elevator ride, no longer than 20-30s of time is addressed as an elevator pitch. Each one of us might have come across a time where we might have pitched about a topic/idea to somebody. A sales representative often comes up with new and effective pitches to sell products/services to customers.


If you want to become an entrepreneur or raise funds for your start-up, this is a very important thing to focus on. The average attention span of humans is found to be 7-8s only. Hence it is quite important to make each word count during a pitch. How to get really good at pitching ? While the short answer is to practice well, it is necessary to focus on the objective of the pitch and whom you are pitching to. Always keep your pitch short and concise by addressing the main points only.


Why should I hire you ? A question quite often asked in interviews where most of the candidates are not able to answer precisely. While many people get better with interviews and practice, few people tend to make the same mistakes. It is always best to be prepared than rely on spontaneous responses alone. Remember that there is no substitute for experience and with practice you gain those valuable experiences!



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