Any business to flourish in the coming days digital marketing is going to play a very crucial role. The traditional ways of generating business, sales, are going to change with the latest trends in technology and digital marketing. The pie is not going to get much bigger in anytime soon and the competition to gain a piece of the pie will be intense. The businesses which find innovative strategies to reach the end customer on a regular basis and capitalize on the same can emerge victorious in the competition.
Popular brands, companies, hotel/restaurant chains, travel/tourism companies, are laying off employees due to lack of demand in the market. While the countries and governments across the globe are hoping for a quick recovery, the reality is far from it. In these times, it is not just important to focus on gaining additional revenue through digital marketing but to adjust the marketing spends & build your brand's online presence.
Start-ups, solo entrepreneurs, small businesses, are trying to leverage network marketing and community based marketing. In order to minimize the marketing spends and maximize the audience reach, sales, they are using whatsapp, telegram etc for business activity to the optimum level. While this works greatly for certain businesses, it may not work for all. You have to figure out what works best for you and your business, which not just helps you in short-term but to scale-up in the long run as well.
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